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The Bulletin Advertising

87000
Average Monthly Ad Impressions
15900
Average Monthly Unique Users
66.6
%
Bulletin Email Unique Open Rate
12000
~
Email Subscribers

About the AAO-HNS Bulletin Content Hub

The AAO-HNS Bulletin content hub is the go-to resource for approximately 13,000 AAO-HNS members for critical information on practice and patient care, including clinical updates, legislative and regulatory issues, state-of-the-art education, and research. The content hub features articles, columns, Q&As, videos, podcasts, webinars, and more. It serves as the centralized home for all content the otolaryngology-head and neck surgery community comes to trust.

2025Workforce_Fig2.5_v22025Workforce_Fig2.2_v2

 

Source: 2025 Otolaryngology Workforce Report

Advertising Products Overview

The Bulletin Website | Display Advertising

Display ads rotate across The Bulletin online content hub, giving advertisers broad, sustained visibility with members visiting the site throughout the month.

Ad Positions & Specifications

Position Size (pixels) Format File size
Leaderboard / Banner 728×90 GIF or JPG, 72 dpi, RGB 100–125 KB max
Skyscraper / Tower 160×600 GIF or JPG, 72 dpi, RGB 100–125 KB max
Medium Rectangle 300×250 GIF or JPG, 72 dpi, RGB 100–125 KB max

Ad Placement Examples

Homepage In Action Alert Section

Your ad appears alongside the Action Alerts section on The Bulletin homepage—a high-visibility area members visit to stay current on advocacy priorities and time-sensitive issues affecting the profession.

Bulletin_Prospectus_Homepage_Action_Alerts

Homepage Under The Latest Section

Your ad runs beneath The Latest section, where members browse the most recently published Bulletin content. This placement captures readers in an active discovery mindset as they explore new articles and updates.

Bulletin_Prospectus_Homepage_The_Latest

 

Homepage Under Podcast Section

Your ad is featured below the Voices of Otolaryngology podcast section, reaching members who regularly engage with AAO-HNS audio and video content—a highly active and loyal segment of The Bulletin audience.

Bulletin_Prospectus_Homepage_Podcast

 

On every Post/Page except Sponsored Content Pages

Your ad rotates across all Bulletin articles and content pages, delivering broad, sustained exposure with every member visit—regardless of which topic or section they're reading.

Bulletin_Prospectus_Every_Post_Page

 

Bulletin_Prospectus_Homepage_Sponsored_ContentThe Bulletin | Sponsored Content (Native Ads)

Native advertising offers a premium, high-visibility way to deliver thought leadership content directly to AAO-HNS members. Only one sponsored content placement is available each month, providing exclusivity and maximum impact.

Why Native Advertising?

  • More trustworthy than traditional display ads
  • More engaging and less likely to be ignored or skipped
  • Cannot be blocked by ad-blocking software
  • Click-through rates up to 10x higher than standard banner ads

Native Ad Placement Locations

  • The Bulletin website: Homepage sponsored content block
  • The Bulletin monthly content email notification
  • OTO News weekly eNewsletter (purchase by month = 4 issues)

Native Ad Content Specifications

Element Specification
Article length Up to 2,000 words (URL links permitted)
Headline Up to 75 characters
Teaser 40–250 characters
Logo Hi-resolution JPEG or PNG
Graphics Hi-resolution JPEG or PNG
Video (optional) 3–5 minute clips hosted on YouTube (provide embed code)

Video Ads

Video ad sponsorships are available as standalone placements or as an add-on to a Native Ad purchase. Videos must be educational in nature, hosted on YouTube, and 3–5 minutes in length.

2026 Advertising Rates

Frequency Display ad package Sponsored content Video ad
1x (per month) $6,000 $8,500 $12,000
3x frequency $5,750 / mo. $7,500 / mo. $11,000 / mo.
6x frequency $5,500 / mo. $6,500 / mo. $10,000 / mo.
9x frequency $5,375 / mo. $5,500 / mo. $9,000 / mo.
12x frequency $5,250 / mo. $4,500 / mo. $8,000 / mo.

Display ad package: One buy. 7 ads each month. ~20% share of voice. Includes three ROS ads on The Bulletin website and one banner in four weekly Bulletin content email issues per month.

Sponsored content: Only one available per month. Appears on The Bulletin website and in all four weekly Bulletin content emails.

Video ad: Standalone or add-on to native ad. Hosted on your YouTube. 3–5 minutes in length.

All rates are net. No agency discounts apply. Rates are subject to change.

Analytics & Performance

All advertising on the AAO-HNS Bulletin content hub, in The Bulletin content email notification, OTO News, Voices of Otolaryngology podcast, or on the AAO-HNS social media channels are supported by transparent performance reporting so you can measure the impact of your investment.

Website Performance — Bulletin Online (2025 Annual Data)

Metric Value Notes
Average monthly ad impressions 87,000 All display ad positions combined
Average monthly unique users 15,900 Logged and non-logged visitors

Bulletin Content Email Notifications (2025 Annual Data from Bulletin eTOC and EXTRA)

Newsletter Delivered monthly Open rate Industry avg CTR Industry avg
The Bulletin ~12,000 66.64% 34.9% 5.18% 1.95%
OTO News (weekly) ~12,000 ×4 52.42% 34.9% 4.25% 1.95%

Source: Omeda Email Engagement Report, Q3 2025. Data collected January 1–December 31, 2025.

 

Reporting & Analytics

Standard performance reports (impressions, clicks, CTR) provided for all display ad placements upon request

  • Email reports include delivered, opens, unique open rate, clicks, and unique click rate per deployment
  • Custom reporting may be available upon request and may incur an additional fee
  • Ad metrics are only available for placements with an associated hyperlink/destination URL
  • Podcast performance reporting includes downloads, listen-through rate, and geographic data (available upon request)
  • Social media reporting includes reach, impressions, engagements, and link clicks per post SPECIFICATIONS & AD TAGGING POLI

Technical Specs and Policies

Ad Tagging Policy — Website
  • Permitted: JavaScript DoubleClick (DCM) ad tags and all tags supported by Google Ad Manager
  • Tracking pixels that expose or attempt to extract member PII are not permitted
  • All third-party vendor-supplied tags subject to approval; must include GIF/JPG image(s) and destination URL
  • Ad tagging is not available for email deployments
  • Ad tag change fee: $150 per change request for existing creative
Email Creative Requirements
  • Only static JPEG/PNG or animated GIF files with a destination URL accepted
  • Animated GIFs must include all critical information on the first frame
  • Only one URL per animated GIF; separate URLs per frame not permitted
  • No ad tagging — static files only
Native Ad Content Requirements
  • Content must be educational in nature and provide genuine value to AAO-HNS members
  • Acceptable formats: articles, case studies, white papers, and sponsored video clips
  • Videos must be hosted on YouTube before submission
  • All native content is subject to AAO-HNS editorial review and approval
  • AAO-HNS reserves the right to reject content that conflicts with the Academy's mission
  • Advertisers are responsible for ensuring all claims are accurate and substantiated
General Advertising Standards
  • All advertising content subject to review and approval by AAO-HNS
  • AAO-HNS reserves the right to reject any advertising not meeting its standards
  • Advertisers responsible for ensuring all claims are accurate and substantiated
  • Electronic signatures are binding and carry the same legal force as manual signatures

Ready to Purchase Advertising in The Bulletin?

Submit your creative assets and manage your placement details through the AAO-HNS advertiser portal.

AAO Non-Event Sales Portal