Email Advertising
Content published on the Bulletin site will be delivered via email to all AAO-HNS members in two ways.
- A dedicated monthly Bulletin-only email will be sent once each month and will highlight the latest content published. An advertiser will receive one Premium Banner for that month of purchase.
- The AAO-HNS/F weekly member eNewsletter, OTO News, will include a section in each week’s edition that highlights the latest Bulletin content published that week. OTO News is published every Thursday (except holidays). An advertiser will receive one Premium Banner for each issue of OTO News that month of purchase
Deploy Schedule: Monthly for Bulletin-only Email and Weekly for OTO News
Metrics:
| Open rate | Industry benchmark | Click-through rate | Industry benchmark | |
|---|---|---|---|---|
| Bulletin | 66.64% | 34.9% | 5.18% | 1.95% |
| OTO News | 52.42% | 34.9% | 4.25% | 1.95% |
Source: Omeda Email Engagement Report, Q3 2025. Distribution considers holidays and office closures.
Deployment schedule notes: Distribution considers holidays and office closures.
Email Ad Specifications
| Spec | Requirement |
|---|---|
| Ad size | Premium Banner: 600×100 px |
| File format | Static JPEG / PNG or animated GIF |
| File size | 100–125 KB max |
| URL | One destination URL required |
| Ad tagging | No third-party tags — static image + URL only |
| Animated GIF | All critical info on first frame; one URL only |
2026 Advertising Rates
| Frequency | Display ad package | Sponsored content | Video ad |
|---|---|---|---|
| 1x (per month) | $6,000 | $8,500 | $12,000 |
| 3x frequency | $5,750 / mo. | $7,500 / mo. | $11,000 / mo. |
| 6x frequency | $5,500 / mo. | $6,500 / mo. | $10,000 / mo. |
| 9x frequency | $5,375 / mo. | $5,500 / mo. | $9,000 / mo. |
| 12x frequency | $5,250 / mo. | $4,500 / mo. | $8,000 / mo. |
Display ad package: One buy. 7 ads each month. ~20% share of voice. Includes three ROS ads on the Bulletin website and one banner in four weekly Bulletin content email issues per month.
Sponsored content: Only one available per month. Appears on the Bulletin website and in all four weekly Bulletin content emails.
Video ad: Standalone or add-on to native ad. Hosted on your YouTube. 3–5 minutes in length.
All rates are net. No agency discounts apply. Rates are subject to change.
Ad Tagging Policy — Email Newsletters
- Ad tagging is NOT available for email deployments
- Only static JPEG/PNG or animated GIF files with a destination URL are accepted for email placements
- Animated GIFs must include all critical information on the first frame
- Only one URL per animated GIF; separate URLs embedded in individual frames are not permitted
Ready to Purchase Advertising on the Academy's Emails?
Submit your creative assets and manage your placement details through the AAO-HNS advertiser portal.