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Podcast and Vodcast Advertising

2
Ad Placements Per Episode (Max)
3
Placement Options (Pre-, Mid-, Post-Roll)
1320
~
Average Episode Downloads

Voices_of_otolaryngology_logoVoices of Otolaryngology is the official AAO-HNS podcast and vodcast. It is available as both an audio podcast on all major platforms and as a video vodcast on YouTube. This dual-format distribution means every episode reaches members whether they are listening on a commute or watching on screen, and gives advertisers a unique opportunity to deliver both an audio sponsorship message and a video advertisement within the same episode.

Podcast advertising provides a unique, intimate channel to connect with busy clinicians during commutes, workouts, and downtime.

Podcast Best Practices & Policies

  • Ad load is capped to protect listener experience. AAO-HNS limits podcast/vodcast episodes to a maximum of two ad placements per episode (one pre-roll, one mid-roll). Protecting listener experience preserves long-term inventory value for all advertisers.
  • Promo codes or vanity URLs are strongly encouraged. These give advertisers a trackable performance signal and provide AAO-HNS with engagement data to share at renewal.
  • All applicable federal disclosure is required. All sponsored podcast content must be clearly identified as paid advertising per federal guidelines.
Element Requirement
Audio file format MP3 or WAV, 44.1 kHz, stereo
Length 20–30 seconds
Script option Advertiser provides script; AAO-HNS host will read
Companion graphic (optional) 600×600 px JPEG or PNG for show notes page

 

Element Requirement
Video file format MP4 (H.264), MOV, or AVI
Resolution 1920×1080 (1080p HD) minimum; 4K accepted
Aspect ratio 16:9 widescreen
Maximum length 30 seconds
Captions / subtitles Strongly recommended; SRT or burned-in captions accepted
Destination URL Required; included in episode show notes and YouTube description
Content approval All video ads subject to AAO-HNS review and approval prior to airing

All podcast and vodcast content must be relevant to clinical practice, medical devices, pharmaceuticals, or professional development. Content that does not align with the AAO-HNS mission is subject to rejection.

Pricing Model

Placement Monthly rate 3-month package 6-month package
Beginning of episode (pre-roll) $20,000 $50,000 ($10,000 savings) $100,000 ($20,000 savings)
Middle of episode (mid-roll) $15,000 $37,500 ($7,500 savings) $75,000 ($15,000 savings)
End of episode (post-roll) $12,500 $31,250 ($6,250 savings) $62,500 ($12,500 savings)

3-month package: Pay for 2.5 months, get 3 months (half off your third month).

6-month package: Pay for 5 months, get 6 months (1 month free).

Commercial length: 20–30 seconds. Includes logo display with optional QR code and link.

Placement selection must be confirmed at time of booking. All creative assets due 2 weeks prior to air date.

Custom QR code creation available for a one-time fee of $500. All rates are net. Rates are subject to change.

 

Combine a podcast episode sponsorship with a Native Ad purchase in the same month and receive a 10–15% discount off the combined price. This bundle delivers your message across every channel of the Bulletin content hub — website, email newsletters, and audio — for maximum multi-channel impact with a single buy.

Ready to Purchase Advertising on the Academy's Podcasts and Vodcasts?

Submit your creative assets and manage your placement details through the AAO-HNS advertiser portal.

AAO Non-Event Sales Portal