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Social Media Advertising

4
Active Platforms (LinkedIn, Facebook, X, Instagram)
3
Post Formats Available
10
%
Discount for 3+ Platforms in Same Month
1
Required Native or Video Ad Purchase

Social media add-ons amplify your sponsored content investment by extending your message to AAO-HNS members on the platforms where they already engage. Social media placements require the purchase of a Native Ad or Video Ad.

Available Platforms

LinkedIn

Professional reach, clinical audience

Instagram

Visual storytelling, brand awareness

Facebook

Broad member community engagement

Real-time awareness, news

Post Types


Static image or text

A single image or text post. Best for concise messages, announcements, or brand awareness.

Image size 1200×628 px

Format JPG or PNG

Max file size 5 MB

Copy Up to 300 characters

Carousel

Multiple images or slides in a single swipeable post. Ideal for step-by-step content or multi-point messaging.

Slides 2–10 images

Image size 1080×1080 px

Format JPG or PNG

Copy Up to 300 characters

Video

A short-form video post. High-engagement format — ideal for product demos, testimonials, or educational content.

Length 15 sec – 3 min

Format MP4 or MOV

Resolution 1080×1080 px min

Captions Strongly recommended

 

Premium Timeslot Option

  • Post on all platforms in premium timeslots in the same month—maximum reach, maximum impact.
  • Available for static/text, carousel, and video formats.

2026 Advertising Rates

Option Static / text Carousel Video
One post, one platform $5,000 $7,500 $10,000
Each additional platform (same month) $3,500 $6,000 $8,500
All platforms, premium timeslots (same month) $20,000 $25,000 $25,000

A 10% discount applies when three or more social media platforms are purchased in the same month.

All rates are net. No agency discounts apply. Rates are subject to change.

Ready to Purchase Advertising on the Academy's Social Media Channels?

Submit your creative assets and manage your placement details through the AAO-HNS advertiser portal.